Mobile located advertising & location intelligence
Rosati, Francesco (A.A. 2018/2019) Mobile located advertising & location intelligence. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 71. [Master's Degree Thesis]
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Abstract/Index
Mobile marketing: background. Is programmatic advertising the future? Location intelligence at a glance. How companies adopt location intelligence. Theoretical implication and hypothesis.
References
Bibliografia: pp. 49-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2020 09:31 |
| Last Modified: | 13 Mar 2020 09:31 |
| URI: | https://tesi.luiss.it/id/eprint/25917 |
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