Mobile located advertising & location intelligence

Rosati, Francesco (A.A. 2018/2019) Mobile located advertising & location intelligence. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 71. [Master's Degree Thesis]

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Mobile marketing: background. Is programmatic advertising the future? Location intelligence at a glance. How companies adopt location intelligence. Theoretical implication and hypothesis.


Bibliografia: pp. 49-53.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: Tedeschi, Piermario
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 13 Mar 2020 09:31
Last Modified: 13 Mar 2020 09:31


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