Utilitarian vs hedonic motivations to shop online: the role of voice shopping modality as a moderator
Persichetti, Valentina (A.A. 2018/2019) Utilitarian vs hedonic motivations to shop online: the role of voice shopping modality as a moderator. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 90. [Master's Degree Thesis]
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Abstract/Index
The evolution of e-commerce: the vocal commerce. Shaping the future with v-commerce. Hedonic and utilitarian motives to shop online. Why this study is relevant. Methodology for data analysis and results. Research design and data collection methodology.
References
Bibliografia: pp. 67-69. Sitografia: pp. 70-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Naldi, Maurizio |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2020 13:18 |
| Last Modified: | 13 Mar 2020 13:18 |
| URI: | https://tesi.luiss.it/id/eprint/25924 |
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