Can irrelevant attributes mislead consumers' health assessment of food products?
Farnè, Alessandro (A.A. 2018/2019) Can irrelevant attributes mislead consumers' health assessment of food products? Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 93. [Master's Degree Thesis]
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Abstract/Index
Literature review. Informativeness principle of communication theory. Theoretical framework. Dilution effect: the direction of the influence of the irrelevant attribute. Study. General discussion.
References
Bibliografia e sitografia: pp. 60-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2020 15:06 |
| Last Modified: | 13 Mar 2020 15:06 |
| URI: | https://tesi.luiss.it/id/eprint/25929 |
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