An analysis of the impact of food shelf placement on the general attitude towards an implicitly healthful product
Fusaro, Adriana (A.A. 2018/2019) An analysis of the impact of food shelf placement on the general attitude towards an implicitly healthful product. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 78. [Master's Degree Thesis]
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Abstract/Index
Food labelling. Multisensory marketing and healthiness perception. Shelf position. Research question with objectives. Methodology.
References
Bibliografia: pp. 39-42.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Naldi, Maurizio |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2020 07:37 |
| Last Modified: | 16 Mar 2020 07:37 |
| URI: | https://tesi.luiss.it/id/eprint/25931 |
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