Self construals theory applications for an effective communication of sustainable luxury

Gallo, Ludovica (A.A. 2018/2019) Self construals theory applications for an effective communication of sustainable luxury. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Matteo De Angelis, pp. 54. [Master's Degree Thesis]

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Abstract/Index

From products to customers to the human spirit. Luxury and sustainability: what are the grey areas? Relevance of CSR communication for consumer-company identification: evidence from the literature and industry reports. The moderating effect of self-construal prime. From products to customers to the human spirit.

References

Bibliografia: pp. 40-44.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan and markstrat simulation
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2020 08:56
Last Modified: 16 Mar 2020 08:56
URI: https://tesi.luiss.it/id/eprint/25935

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