The impact of electronic service quality and late delivery on satisfaction and online impulse buy-ing

Triozzi, Marta (A.A. 2018/2019) The impact of electronic service quality and late delivery on satisfaction and online impulse buy-ing. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Matteo De Angelis, pp. 85. [Master's Degree Thesis]

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Abstract/Index

An introduction to consumer behaviour. A brief literature review of online consumer behaviour. Impulse buying behaviour. Factors influencing online impulse buying. Empirical analysis. Statistical analysis and results. Limitations and managerial implications.

References

Bibliografia: pp. 57-69.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan and markstrat simulation
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: D'Ambrosio, Daniele
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2020 09:17
Last Modified: 16 Mar 2020 09:17
URI: https://tesi.luiss.it/id/eprint/25936

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