Corporate crises and negative publicity: which defensive strategy is more effective?
Pasqualucci, Giuseppe (A.A. 2018/2019) Corporate crises and negative publicity: which defensive strategy is more effective? Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]
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Abstract/Index
Negative publicity. Externalities and corporate social irresponsibility. Theoretical framework. Marketing strategies and effectiveness. Empirical analysis.
References
Bibliografia: pp. 46-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2020 09:50 |
| Last Modified: | 16 Mar 2020 09:50 |
| URI: | https://tesi.luiss.it/id/eprint/25938 |
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