The overview effect: an application to green consumption
Trezza, Mirko (A.A. 2018/2019) The overview effect: an application to green consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
The overview effect. White's overview effect. Pre-test 1. Literary review. Pre-test 2. Model and hypotheses. Final study-phase 1. Final study-phase 2. Limits and future researches.
References
Bibliografia: pp. 54-59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2020 10:14 |
| Last Modified: | 05 May 2020 11:19 |
| URI: | https://tesi.luiss.it/id/eprint/25939 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
