The effect of online brand associations on firm value
Pignatelli, Fabrizio (A.A. 2018/2019) The effect of online brand associations on firm value. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 57. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and theoretical framework. Empirical study. Automotive industry and the considered brants. Data collection. Results. Discussion and conclusion. Limitations and future research.
References
Bibliografia e sitografia: pp. 26-31.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Mar 2020 09:18 |
| Last Modified: | 17 Mar 2020 09:18 |
| URI: | https://tesi.luiss.it/id/eprint/25954 |
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