Are millennials awiping left on sports? An analysis of the causes behind young peolple's apparent lack of interest in sports

Maccheroni, Francesca (A.A. 2018/2019) Are millennials awiping left on sports? An analysis of the causes behind young peolple's apparent lack of interest in sports. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]

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Abstract/Index

Literature review. Theoretical model. Methodology. Results. Discussion. Managerial implications.

References

Bibliografia: pp. 33-41.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Gregori, Gian Luca
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 Mar 2020 14:07
Last Modified: 24 Mar 2020 14:07
URI: https://tesi.luiss.it/id/eprint/26070

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