City branding: the successful case of Glasgow application
Rossetti, Giulia (A.A. 2007/2008) City branding: the successful case of Glasgow application. Tesi di Laurea in Marketing territoriale, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 82. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Urban regeneration and place marketing. Urban marketing. City branding and competive identy. Case study: Glasgow.
References
Bibliografia: pp. 78-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing territoriale |
| Thesis Supervisor: | Caroli, Matteo Giuliano |
| Thesis Co-Supervisor: | Palma, Andrea |
| Academic Year: | 2007/2008 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Mar 2011 10:28 |
| Last Modified: | 13 Nov 2018 15:30 |
| URI: | https://tesi.luiss.it/id/eprint/2647 |
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