City branding: the successful case of Glasgow application

Rossetti, Giulia (A.A. 2007/2008) City branding: the successful case of Glasgow application. Tesi di Laurea in Marketing territoriale, LUISS Guido Carli, relatore Matteo Giuliano Caroli, pp. 82. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Urban regeneration and place marketing. Urban marketing. City branding and competive identy. Case study: Glasgow.


Bibliografia: pp. 78-82.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing territoriale
Thesis Supervisor: Caroli, Matteo Giuliano
Thesis Co-Supervisor: Palma, Andrea
Academic Year: 2007/2008
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 30 Mar 2011 10:28
Last Modified: 13 Nov 2018 15:30


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