Neuromarketing tools: discovering customers' buying behaviour in food consumption
Pisani, Chiara (A.A. 2018/2019) Neuromarketing tools: discovering customers' buying behaviour in food consumption. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Neuromarketing. Marketing & neuromarketing. Mesaurement tools used by neuromarketing. fMRI: functional magnetic resonance imaging. Application of neuroscientific methods to the study of customer experience. Implication of advertisement to children and teens in food choice and consumption patterns. How advertising can move customer experience to the ideal solution.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Services marketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jul 2020 14:35 |
| Last Modified: | 09 Jul 2020 14:35 |
| URI: | https://tesi.luiss.it/id/eprint/26828 |
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