Neuromarketing tools: discovering customers' buying behaviour in food consumption

Pisani, Chiara (A.A. 2018/2019) Neuromarketing tools: discovering customers' buying behaviour in food consumption. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Neuromarketing. Marketing & neuromarketing. Mesaurement tools used by neuromarketing. fMRI: functional magnetic resonance imaging. Application of neuroscientific methods to the study of customer experience. Implication of advertisement to children and teens in food choice and consumption patterns. How advertising can move customer experience to the ideal solution.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Services marketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 09 Jul 2020 14:35
Last Modified: 09 Jul 2020 14:35


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