Inside the influencer marketing phenomenon: from vanity metrics to influencer marketing fraud
Costanzi, Cristiano (A.A. 2018/2019) Inside the influencer marketing phenomenon: from vanity metrics to influencer marketing fraud. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 72. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Influencer marketing. Mega, macro, micro and nano influencer. Behind the vanity metrics. Inside the "influencer marketing" phenomenon. Fake it till you make it. Influencer marketing fraud and brand loss.
References
Bibliografia e sitografia: pp. 53-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence & big data |
| Thesis Supervisor: | Italiano, Giuseppe Francesco |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Jul 2020 06:56 |
| Last Modified: | 29 Jul 2020 06:56 |
| URI: | https://tesi.luiss.it/id/eprint/26924 |
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