Navigating the new path to the vehicle buying process: a focus on the in store customer journey
Maggi, Federico (A.A. 2018/2019) Navigating the new path to the vehicle buying process: a focus on the in store customer journey. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Francesco Massara, pp. 83. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Marketing channels. Evolution and the integration of marketing's strategies: from single to omni-channel. The automotive purchasing funnel. The purchase funnel and new trends in the vehicle buying process. The impact of the omni-channel integration to in-store selling. Managerial implications, limits and further researches.
References
Bibliografia: pp. 61-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Massara, Francesco |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Jul 2020 07:08 |
| Last Modified: | 29 Jul 2020 07:08 |
| URI: | https://tesi.luiss.it/id/eprint/26925 |
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