The different customer behavior among Chinese, Japanese and Korean for luxury goods
Lee, Ahyoung (A.A. 2018/2019) The different customer behavior among Chinese, Japanese and Korean for luxury goods. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 78. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Definition of luxury. Trends of the luxury industry. How the luxury goods flow from the luxury companies. Why are they buying-psycological factors. Empirical analysis. MAnagerial implication.
References
Bibliografia: pp. 77-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Bernaschi, Massimo |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Jul 2020 10:18 |
| Last Modified: | 31 Jul 2020 10:18 |
| URI: | https://tesi.luiss.it/id/eprint/26950 |
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