Trademark protection & keyword advertising in the luxury industry
Di Prospero, Benedetta (A.A. 2018/2019) Trademark protection & keyword advertising in the luxury industry. Tesi di Laurea in Legal issues in marketing, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 72. [Master's Degree Thesis]
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Abstract/Index
Conceptual framework. A brief history of trademarks. EU case law. Furthr considerations on the economic role of trademarks. US case law. Network automation vs. advanced system concepts.
References
Bibliografia: pp. 59-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Legal issues in marketing |
| Thesis Supervisor: | Colangelo, Giuseppe |
| Thesis Co-Supervisor: | Granieri, Massimiliano |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Aug 2020 08:58 |
| Last Modified: | 03 Aug 2020 08:58 |
| URI: | https://tesi.luiss.it/id/eprint/26955 |
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