Trademark protection & keyword advertising in the luxury industry

Di Prospero, Benedetta (A.A. 2018/2019) Trademark protection & keyword advertising in the luxury industry. Tesi di Laurea in Legal issues in marketing, Luiss Guido Carli, relatore Giuseppe Colangelo, pp. 72. [Master's Degree Thesis]

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Conceptual framework. A brief history of trademarks. EU case law. Furthr considerations on the economic role of trademarks. US case law. Network automation vs. advanced system concepts.


Bibliografia: pp. 59-62.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Legal issues in marketing
Thesis Supervisor: Colangelo, Giuseppe
Thesis Co-Supervisor: Granieri, Massimiliano
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 03 Aug 2020 08:58
Last Modified: 03 Aug 2020 08:58


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