What affects consumers' buying behavior: a study on mivro and macro influencers in today's online environment
D'Ambrosi, Danilo (A.A. 2018/2019) What affects consumers' buying behavior: a study on mivro and macro influencers in today's online environment. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 97. [Master's Degree Thesis]
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Abstract/Index
Thinking fast and slow and cognitive biases. Word of mouth and social transmission. Influencer marketing: the origins. New agents in the market: micro and nano influencers. How to build a good IM campaign: the five steps. Influencers and cognitive biases. Objective of the thesis.
References
Bibliografia: pp. 74-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics & consumption theories |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Aug 2020 08:07 |
| Last Modified: | 24 Feb 2021 12:10 |
| URI: | https://tesi.luiss.it/id/eprint/26969 |
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