What affects consumers' buying behavior: a study on mivro and macro influencers in today's online environment
D'Ambrosi, Danilo (A.A. 2018/2019) What affects consumers' buying behavior: a study on mivro and macro influencers in today's online environment. Tesi di Laurea in Behavioral economics & consumption theories, Luiss Guido Carli, relatore Giacomo Sillari, pp. 97. [Master's Degree Thesis]
|
PDF (Full text)
Download (3MB) | Preview |
Abstract/Index
Thinking fast and slow and cognitive biases. Word of mouth and social transmission. Influencer marketing: the origins. New agents in the market: micro and nano influencers. How to build a good IM campaign: the five steps. Influencers and cognitive biases. Objective of the thesis.
References
Bibliografia: pp. 74-77.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Behavioral economics & consumption theories |
Thesis Supervisor: | Sillari, Giacomo |
Thesis Co-Supervisor: | Marcati, Alberto |
Academic Year: | 2018/2019 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 05 Aug 2020 08:07 |
Last Modified: | 24 Feb 2021 12:10 |
URI: | https://tesi.luiss.it/id/eprint/26969 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |