The online word of mouth in the motion picture industry
De Stefano, Andrea (A.A. 2018/2019) The online word of mouth in the motion picture industry. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 84. [Master's Degree Thesis]
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Abstract/Index
The importance of word of mouth. Word of mouth antecedents. The online word of mouth in the motion picture industry. The online WOM in the motion picture industry. The willingness to engage in word of mouth in film industry in Italy.
References
Bibliografia: pp. 67-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Aug 2020 07:34 |
| Last Modified: | 31 Aug 2020 07:34 |
| URI: | https://tesi.luiss.it/id/eprint/27011 |
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