La rilevanza del marketing esperienziale nello sport: analisi sul match day
Di Nuzzo, Alessandro (A.A. 2018/2019) La rilevanza del marketing esperienziale nello sport: analisi sul match day. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 93. [Master's Degree Thesis]
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Abstract/Index
Esperienza e marketing. Perchè le imprese puntano sulle esperienze? Sport e marketing. Pratica sportiva in Italia. Vantaggi del marketing sportivo. Sport experience marketing. Elementi chiave dello sport experience marketing. Analisi sul match day experience. Fattori in grado di migliorare l’esperienza del tifoso.
References
Bibliografia: p. 81. Sitografia: pp. 82-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Aug 2020 08:58 |
| Last Modified: | 31 Aug 2020 08:59 |
| URI: | https://tesi.luiss.it/id/eprint/27012 |
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