The impact of authenticity, trust and expertise of social media micro influencers on millennials' purchase intention
Bornaccioni, Marco (A.A. 2018/2019) The impact of authenticity, trust and expertise of social media micro influencers on millennials' purchase intention. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 51. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The new communication model in the digital age. A new communication paradigm. The experimental study on @otto.climan’s post. Statement of hypothesis.
References
Bibliografia: pp. 36-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Sep 2020 13:02 |
| Last Modified: | 02 Sep 2020 13:02 |
| URI: | https://tesi.luiss.it/id/eprint/27048 |
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