The rise of experiential luxury, how to deliver the perfect experience inside luxury hospitality sector with relevance to Belmond and Bulgari hotel & resort

Giorgi, Alessandro (A.A. 2018/2019) The rise of experiential luxury, how to deliver the perfect experience inside luxury hospitality sector with relevance to Belmond and Bulgari hotel & resort. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 80. [Master's Degree Thesis]

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Abstract/Index

Etymology of luxury. Differences between luxury industry and mass-product industry. From globalisation to growth strategies. Explanation of the expansion. The rise of experiential luxury. How the brand delivers experiences. Luxury hospitality. The challenges for luxuries hospitality brands. Case study LVMH: the foresight of external expansion strategies. Main benefits and challenges.

References

Bibliografia e sitografia: pp. 65-66.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2018/2019
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 04 Sep 2020 06:35
Last Modified: 04 Sep 2020 06:35
URI: https://tesi.luiss.it/id/eprint/27058

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