Have evolutionary innovations replaced revolutionary ones? An analysis of how most iconic luxury brands should manage the balance between heritage and innovation
Meo, Giorgia (A.A. 2018/2019) Have evolutionary innovations replaced revolutionary ones? An analysis of how most iconic luxury brands should manage the balance between heritage and innovation. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 130. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review: the luxury industry fundamentals. INdustry evolution and last trends. Literature review: luxury brand management. Brand extension. A luxury paradox: balancing heritage with innovation. New forms of disruption. Analysis of consumers' perceptions about heritage luxury brands and their innovative strategies. Presentation and analysis of the survey. Final conclusions.
References
Bibliografia e sitografia: pp. 112-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Sep 2020 08:42 |
| Last Modified: | 04 Sep 2020 08:42 |
| URI: | https://tesi.luiss.it/id/eprint/27065 |
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