Corporate communication within startups: how strategic social media marketing impacts on customer engagement
Giuliani, Chiara (A.A. 2019/2020) Corporate communication within startups: how strategic social media marketing impacts on customer engagement. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 87. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Startups and digital world. The changes of the business world through digital advancement. Startup cases of successful social media marketing strategy. Theoretical background. Customer engagement. Relationship between social media marketing and customer engagement. Research methodology.
References
Bibliografia e sitografia: pp. 66-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 07:44 |
| Last Modified: | 18 Dec 2020 07:44 |
| URI: | https://tesi.luiss.it/id/eprint/27862 |
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