The role of clients in the internationalization ptocess of Italian management consulting SMEs: a case study on BIP

Navarini, Alberto (A.A. 2019/2020) The role of clients in the internationalization ptocess of Italian management consulting SMEs: a case study on BIP. Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 92. [Master's Degree Thesis]

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Abstract/Index

Literature review. Internationalization's theories. Theoretical framework. Client-following strategy. Methodology. CAse study in the Italian consultancy sector. Empirical analysis. Will the client-following strategy still be adopted by Italian consulting firms during the next years? Discussion. Future importance of client-following strategy. Outcomes of the initial propositions.

References

Bibliografia: pp. 72-78.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International business
Thesis Supervisor: Jell-Ojobor, Maria
Thesis Co-Supervisor: De Giovanni, Pietro
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Dec 2020 08:48
Last Modified: 18 Dec 2020 08:48
URI: https://tesi.luiss.it/id/eprint/27868

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