Using sentiment analysis to measure the outcome of marketing campaigns on Twitter, an empirical approach
Cassone, Felice (A.A. 2019/2020) Using sentiment analysis to measure the outcome of marketing campaigns on Twitter, an empirical approach. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Research analysis. Qualitative and quantitative methods for research. Sentiment analysis as a synthesis between qualitative and quantitative. Sentiment analysis, theory and methodology. Opinion lexicon generation. Social media campaigns. Social media marketing. The community managers and their teams. Sentiment analysis on the campaigns. The hashtag campaigns.
References
Bibliografia: pp. 101-112.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence & big data |
| Thesis Supervisor: | Italiano, Giuseppe Francesco |
| Thesis Co-Supervisor: | Braccini, Alessio Maria |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 10:52 |
| Last Modified: | 18 Dec 2020 10:52 |
| URI: | https://tesi.luiss.it/id/eprint/27878 |
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