An evolution of the strategic approach and the word of mouth role in e-commerce: the Beretta eStore case study
Modonesi, Davide (A.A. 2019/2020) An evolution of the strategic approach and the word of mouth role in e-commerce: the Beretta eStore case study. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 103. [Master's Degree Thesis]
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Abstract/Index
E-commerce: from birth to the state of the art. The customers point of view. Beretta eStore analysis. Literature review. Newest shopping behavior. The role of the experience. Data collection and empirical study. Methodology. Results and hypothesis verification.
References
Bibliografia: pp. 73-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 11:15 |
| Last Modified: | 18 Dec 2020 11:15 |
| URI: | https://tesi.luiss.it/id/eprint/27880 |
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