A study of English slogans on advertising credibility in Italy
Sorvillo, Sara (A.A. 2019/2020) A study of English slogans on advertising credibility in Italy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 92. [Master's Degree Thesis]
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Abstract/Index
Literature review. Foreign-language display and congruency. Foreign-language display and brand trust. Model 1: method and results. Model 2: method and results. Discussion. Discussion of model 1. Managerial implications. Limitation and future research.
References
Bibliografia: pp. 48-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 11:45 |
| Last Modified: | 18 Dec 2020 11:45 |
| URI: | https://tesi.luiss.it/id/eprint/27881 |
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