Beauty tech: new technologies for personalization in the cosmetic industry: Henkel’s IoT study case
Novelli de Miranda Oliveira, Helena (A.A. 2019/2020) Beauty tech: new technologies for personalization in the cosmetic industry: Henkel’s IoT study case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 98. [Master's Degree Thesis]
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Abstract/Index
Cosmetic industry and main concepts overview. What is beauty tech? From differentiation to personalization in the cosmetic industry. A framework for beauty tech and IoT. Henkel case study: the SalonLab business unit. The company history: Henkel. Future of SalonLab business unit. SalonLab applied on beauty tech framework.
References
Bibliografia: pp. 73-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 13:59 |
| Last Modified: | 18 Dec 2020 13:59 |
| URI: | https://tesi.luiss.it/id/eprint/27887 |
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