Pinto, Isabella (A.A. 2019/2020) The effects of travelling: the mediating role of travel fatigue on travellers' purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (774kB) | Request a copy

Abstract/Index

Theoretical backg. Airport economic growth. Airport commercial area. Literature review. The effect of the duration of the flight on travel fatigue. The mediation effect of travel fatigue on the relation between duration of the flight and travellers’ purchase intention. Research methodology. The questionnaire. Results. Discussion. Discussion of the fourth hypothesis. Limitations and future research.

References

Bibliografia: pp. 44-49.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Neuromarketing
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor:	Romani, Simona
Academic Year:	2019/2020
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	18 Dec 2020 14:30
Last Modified:	18 Dec 2020 14:30
URI:	https://tesi.luiss.it/id/eprint/27888

Downloads

Repository Staff Only

View Item