The fashion world in the era of sustainable economy: how consumers are influenced in their purchasing behaviors
Cellupica, Beatrice (A.A. 2019/2020) The fashion world in the era of sustainable economy: how consumers are influenced in their purchasing behaviors. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 105. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The environment, the fashion world, and their relationship with customers. Environmental crisis and sustainability. The evolution of fashion and consumer bahavior. Three aspects of fashion world. Three aspects of consumer. Experiment: influence of proce and environmental benefit on consumer purchase intention. Methodology. Managerial implications.
References
Bibliografia e sitografia: pp. 83-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2020 14:51 |
| Last Modified: | 18 Dec 2020 14:51 |
| URI: | https://tesi.luiss.it/id/eprint/27890 |
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