LVMH e il celebrity branding con Rihanna: l'innovazione attraverso la nuova Fenty Maison
Cece, Carmine (A.A. 2019/2020) LVMH e il celebrity branding con Rihanna: l'innovazione attraverso la nuova Fenty Maison. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 169. [Master's Degree Thesis]
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Abstract/Index
Moët Hennessy Louis Vuitton. La nascita di LVMH. Il celebrity branding come strategia di marketing. Celebrity branding. L'efficacia del celebrity branding. Celebrity branding nel mondo del lusso. Celebrity endorser: Rihanna. Rihanna nel ruolo di endorser. Celebrity entrepreneurship: Fenty. L'efficacia di Rihanna entrepreneur endorser.
References
Bibliografia: pp. 143-152. Sitografia: pp. 153-162.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jan 2021 07:22 |
| Last Modified: | 12 Jan 2021 07:22 |
| URI: | https://tesi.luiss.it/id/eprint/27892 |
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