Augmented reality and authenticity: an experimental study to investigate their impact on luxury perception
Pagliarini, Valentina (A.A. 2019/2020) Augmented reality and authenticity: an experimental study to investigate their impact on luxury perception. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]
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Abstract/Index
Theoretical background. Factors influecing the relationship between mode of visualization and luxury perception. Methodology. General discussion.
References
Bibliografia: pp. 48-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2021 11:48 |
| Last Modified: | 28 Apr 2021 08:37 |
| URI: | https://tesi.luiss.it/id/eprint/27998 |
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