D

D'Annibale, Elena (A.A. 2019/2020) The impact of compensation mechanisms for an inability to touch on consumers’ behavior: are there any affective responses? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

M

Marcianò, Stefano (A.A. 2019/2020) Hybrid product search and consumer choice: an eye tracking study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 126. [Master's Degree Thesis]

P

Pagliarini, Valentina (A.A. 2019/2020) Augmented reality and authenticity: an experimental study to investigate their impact on luxury perception. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]

R

Rabito, Valerio (A.A. 2019/2020) Sponsorship in sports: how the differences between a profit and a nonprofit event influence the purchase intention and role of the sponsorship fit. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Rossi, Federico (A.A. 2018/2019) The relationships between humans and robots in the service encounters: the role of satisfaction and age. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

S

Sorrentino, Luca (A.A. 2019/2020) The overview effect and its impact on willingness to pay bio products: the role of social inclusion and emotions. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]