A

Alessandri, Lorenzo (A.A. 2020/2021) How sustainability as a brand mission affects customer satisfaction in the fashion industry: a field research on the mediating roles of guilt and trust. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 80. [Master's Degree Thesis]

B

Bullone, Nicoletta (A.A. 2022/2023) The difference between TikTok and Instagram influencers: a quantitative study on their impact on purchase intention of luxury products among Generation Z. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 104. [Master's Degree Thesis]

Ballesteros Bravo, Yanina Valeria (A.A. 2021/2022) How do NFC tags with storytelling influence consumer's purchase intention through a positive emotional attachment in fashion sector? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 97. [Master's Degree Thesis]

Bongiorno, Eleonora (A.A. 2021/2022) The perception of sustainable in the food sector: field research on the role of perceived product quality. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Basso, Beatrice (A.A. 2021/2022) Pubblicità o semplice giornalismo? Come la media richness influenza il native advertising. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 50. [Master's Degree Thesis]

C

Campagna, Brando Savi (A.A. 2023/2024) Influencer marketing as a brand promotion tool on social media. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 36. [Master's Degree Thesis]

Casagrande, Arianna (A.A. 2023/2024) Italian allure: the power of Italy in luxury advertising. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 96. [Master's Degree Thesis]

Colella, Giulia (A.A. 2021/2022) The eternal paradox between luxury and sustainability: is there a strategy to get them along? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

Carotti, Margherita (A.A. 2020/2021) Online review tentativeness matters: exploring the mediating role of review helpfulness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]

Crivellin, Claudia (A.A. 2020/2021) How influencers body size impacts the users' intention to recommend. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 42. [Master's Degree Thesis]

Cunsolo, Maria Elena (A.A. 2020/2021) Luxury, sustainability and social media: the importance of product material and message appeal in consumers' willingness to re post on socialmedia and the mediating effect of processing fluency and perceived efficacy. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 50. [Master's Degree Thesis]

D

D'Annibale, Elena (A.A. 2019/2020) The impact of compensation mechanisms for an inability to touch on consumers’ behavior: are there any affective responses? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

G

Gavrilova, Liubov (A.A. 2022/2023) Money matters: reshaping value proposition strategy in FinTech and cryptocurrency banking services that resonate with millennials and Generation Z CX. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Grollo, Marianna (A.A. 2021/2022) Unpacking the power of micro-influencers: a study on the influence of size, credibility, and discount codes on the attitude towards the brand, the intention to generate WOM, and the attitude towards influencer advertising. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]

Gallorini, Aurora (A.A. 2020/2021) What drives to drink green? The relationships between hedonic vs utilitarian ecolabeling and intention to recommend: the role of argument quantity and believability of information. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]

L

Labonia, Giulia (A.A. 2023/2024) The influence of self-disclosure and message sidedness on donation intentions in influencer marketing: the effect of perceived authenticity and emotional closeness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 93. [Master's Degree Thesis]

M

Manarini, Giulia (A.A. 2022/2023) UGC vs. FGC: the influence of credibility on attitude toward content truthfulness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

Mogetta Ruiz, Liliana (A.A. 2022/2023) Unlocking the power of unfamiliar music in advertising: a neuromarketing study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Migliaccio, Ilaria (A.A. 2021/2022) How sustainable versus non-sustainable hotel services affects consumer's willingness to pay. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Marcianò, Stefano (A.A. 2019/2020) Hybrid product search and consumer choice: an eye tracking study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 126. [Master's Degree Thesis]

N

Napolitano, Alice (A.A. 2022/2023) This is a pets’ world: how the type of pet influencer can shape followers’ behavioural responses. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

O

Orsini, Federica (A.A. 2020/2021) The impact of influencer marketing on willingness to buy food product: the effect of new frontiers on trustworthiness and body image. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

P

Paesano, Carolina (A.A. 2021/2022) How do Millennials perceive sustainability efforts from luxury brands? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 34. [Master's Degree Thesis]

Pagliarini, Valentina (A.A. 2019/2020) Augmented reality and authenticity: an experimental study to investigate their impact on luxury perception. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]

R

Rabito, Valerio (A.A. 2019/2020) Sponsorship in sports: how the differences between a profit and a nonprofit event influence the purchase intention and role of the sponsorship fit. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Rossi, Federico (A.A. 2018/2019) The relationships between humans and robots in the service encounters: the role of satisfaction and age. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

S

Sorrentino, Luca (A.A. 2019/2020) The overview effect and its impact on willingness to pay bio products: the role of social inclusion and emotions. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

T

Tang, Haoying (A.A. 2021/2022) The effect of restaurant e-WOM on consumers’ purchase intentions: the mediating role of perceived risk. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Master's Degree Thesis]

V

Vasianka, Natalia (A.A. 2023/2024) Are nano the new micro? Nano-versus micro-influencer campaign effectiveness in terms of sales, ROI and consumer engagement: a field study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]