How do Millennials perceive sustainability efforts from luxury brands?

Paesano, Carolina (A.A. 2021/2022) How do Millennials perceive sustainability efforts from luxury brands? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 34. [Master's Degree Thesis]

PDF (Full text)
Download (564kB) | Preview


Literature review. Luxury fashion industry. Feelings of inauthenticity derived from luxury consumption. Proud to be sustainable. Sustainability values and alignment. Pollution in the fashion industry. Corporate social responsibility. Sustainable luxury. Millennials and sustainability. Perceptions of sustainability efforts in the fast fashion industry. Duration and the concept of waste. Sustainable fashion. Fashion and the circular economy. Qualitative research. Objective. Sample. General discussion. Main findings. Theoretical implications. Managerial implications.


Bibliografia: pp. 16-18.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Nov 2022 13:14
Last Modified: 29 Nov 2022 13:14


Downloads per month over past year

Repository Staff Only

View Item View Item