How influencers body size impacts the users' intention to recommend

Crivellin, Claudia (A.A. 2020/2021) How influencers body size impacts the users' intention to recommend. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 42. [Master's Degree Thesis]

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Theoretical background & conceptual framework. Body size. Perceived risk. Product type. Intention to recommend. Hypothesis. Research design. Stimuli building. Pre-test structure. The main test. Purpose and design. The main test structure. Scales of measurement. The sample. Results. Hypothesis testing. Discussion. Theoretical and managerial implications and limitations of the research summary.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Romagnoli, Stella
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 03 May 2022 09:39
Last Modified: 03 May 2022 09:39


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