Hybrid product search and consumer choice: an eye tracking study

Marcianò, Stefano (A.A. 2019/2020) Hybrid product search and consumer choice: an eye tracking study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 126. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Theoretical background. AIMS, relevance for theory and practice. Hypothesis development. Pre-test. Experiment. Discussion and managerial implications. Limitations and avenues for future research.


Bibliografia: pp. 62-73.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing plan & markstrat simulation
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 22 Apr 2021 12:32
Last Modified: 22 Apr 2021 12:32
URI: https://tesi.luiss.it/id/eprint/29131


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