Hybrid product search and consumer choice: an eye tracking study
Marcianò, Stefano (A.A. 2019/2020) Hybrid product search and consumer choice: an eye tracking study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. AIMS, relevance for theory and practice. Hypothesis development. Pre-test. Experiment. Discussion and managerial implications. Limitations and avenues for future research.
References
Bibliografia: pp. 62-73.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Marketing plan & markstrat simulation |
Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
Thesis Co-Supervisor: | Mazzù, Marco Francesco |
Academic Year: | 2019/2020 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 22 Apr 2021 12:32 |
Last Modified: | 22 Apr 2021 12:32 |
URI: | https://tesi.luiss.it/id/eprint/29131 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |