Collaborative consumption and the adoption of omnichannel strategy in fashion industry
Grussu, Chiara (A.A. 2019/2020) Collaborative consumption and the adoption of omnichannel strategy in fashion industry. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Literature review: omnichannel strategy and customer journey. The move to an omnichannel. Collaborative consumption. Consumption evolution: the rise of collaborative consumption. Collaborative fashion consumption in Italy: the case of Drexcode. Methodology and analysis.
References
Bibliografia: pp. 90-100.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2021 12:14 |
| Last Modified: | 15 Jan 2021 12:14 |
| URI: | https://tesi.luiss.it/id/eprint/28001 |
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