The overview effect and its impact on willingness to pay bio products: the role of social inclusion and emotions
Sorrentino, Luca (A.A. 2019/2020) The overview effect and its impact on willingness to pay bio products: the role of social inclusion and emotions. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The antecedents of the overview effect. Literature review. Social inclusion’s effect on feelings and behaviours. The effect of emotions on willingness to pay bio product. Framework of study. Methodology. Discussion.
References
Bibliografia: pp. 22-24.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2021 13:54 |
| Last Modified: | 15 Jan 2021 13:54 |
| URI: | https://tesi.luiss.it/id/eprint/28005 |
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