Indulging in luxury: the role of art based marketing techniques
Caruso, Claudia (A.A. 2019/2020) Indulging in luxury: the role of art based marketing techniques. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Indulgent consumption. Between art and business. About indulgent consumption. Why do people indulge in luxury? Art and marketing. Abstract. Methodology. Manipulations of the variables.
References
Bibliografia: pp. 78-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 10:59 |
| Last Modified: | 18 Jan 2021 10:59 |
| URI: | https://tesi.luiss.it/id/eprint/28037 |
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