Ethics in copycat: the mediating role of ethical judgements on luxury copycat purchase intention
Germanò, Antonio (A.A. 2019/2020) Ethics in copycat: the mediating role of ethical judgements on luxury copycat purchase intention. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 77. [Master's Degree Thesis]
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Abstract/Index
Background and problem introduction. Problem statement and research question. Luxury copycat product. Evaluation mode and ethical judgement. Ethical judgement and purchase intention. Research method. Analysis and findings. Recommendations.
References
Bibliografia: pp. 38-46.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 11:13 |
| Last Modified: | 18 Jan 2021 11:13 |
| URI: | https://tesi.luiss.it/id/eprint/28038 |
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