Analyzing the trade off between healthiness & sustainability in food related behaviors: the role of environmental concern in food packaging choices
Losito, Cristoforo (A.A. 2019/2020) Analyzing the trade off between healthiness & sustainability in food related behaviors: the role of environmental concern in food packaging choices. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 91. [Master's Degree Thesis]
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Abstract/Index
Food, health & environment. The potential trade-off between healthiness and sustainability regarding food choices. The role of packaging in healthy and sustainable diets. Theoretical background & hypothesis development. The effect of different packaging types on purchase intention. The moderating effect of environmental concern on purchase intention of food packaged products. Marketing research development. Questionnaire design & variables’ measures. Present & future outlook on the research topic in the era of Covid-19.
References
Bibliografia e sitografia: pp. 63-76.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 11:37 |
| Last Modified: | 18 Jan 2021 11:37 |
| URI: | https://tesi.luiss.it/id/eprint/28041 |
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