The effect of nutritional information framing on consumption intention of unhealthy snacks; having product packaging as a moderating variable
Melandri, Sofia (A.A. 2019/2020) The effect of nutritional information framing on consumption intention of unhealthy snacks; having product packaging as a moderating variable. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 95. [Master's Degree Thesis]
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Abstract/Index
Topic relevance. Italian eating habits. Nutritional labels. Legislation on nutritional labels. Nutritional labels and the importance of portion size control. Present research: defining the research question and the hypothesis. Methodology and survey preparation.
References
Bibliografia: pp. 88-95.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 11:41 |
| Last Modified: | 18 Jan 2021 11:41 |
| URI: | https://tesi.luiss.it/id/eprint/28042 |
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