The effective use of online forms and different channels to generate leads
Jabery, Sam (A.A. 2019/2020) The effective use of online forms and different channels to generate leads. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 100. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The company. Theoretical background. Literature on the terminology. Lead Generation. Research methodology. Scales, parameters & analyzes. Results & findings. The different lead generation channels.
References
Bibliografia: pp. 58-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 13:29 |
| Last Modified: | 18 Jan 2021 13:29 |
| URI: | https://tesi.luiss.it/id/eprint/28049 |
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