Position auctions in the online ad market: auction theory and the society
Santoro, Lorenzo (A.A. 2019/2020) Position auctions in the online ad market: auction theory and the society. Tesi di Laurea in Io & competition theory, Luiss Guido Carli, relatore Gian Luigi Albano, pp. 32. [Bachelor's Degree Thesis]
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Abstract/Index
Auction theory and the society: the source of Google’s revenues. Auction theory behind the online ad market. A model for the online ad market. Position auction. An analysis of bounds, revenues and values. Literature regarding position auctions. Auction theory and the society: the consumer’s side of the market.
References
Bibliografia: pp. 31-32.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Io & competition theory |
| Thesis Supervisor: | Albano, Gian Luigi |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2021 13:41 |
| Last Modified: | 18 Jan 2021 13:41 |
| URI: | https://tesi.luiss.it/id/eprint/28050 |
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